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Kathleen Newhouse
Create a mood in your store merchandising posted by Kathleen Newhouse 8/19/2008 3:02:00 PM

When I work on creating a vignette in my store, I look at what objects I can link together. I unite different objects with color and, of course, style. I almost always put artwork in my vignette to set the mood or theme. Then I draw from the colors and feeling displayed in the picture.

Sometimes I use two or three pictures to create a border or outline for the accessories to follow. When I use the symmetrical pictures, I fill in the space below with table or chairs. Then I simply add in the right lamp and picture frame or vase and finally a small floral.  

I love to use drapery to soften the background and give a glamorous look to a vignette. It's all about layering and creating a backdrop that emphasizes the main pieces in front. It lets the important items stand out and gives them their own spotlight.

I know when I hang the pictures that vertical lines give a room a sense of dignity and horizontal lines create a more restful or relaxed look.

When I hang the picture on a diagonal (step up or step down), it is unexpected and creates a kind of energy.

The principles of scale and proportion must refer to the relationships between the other furnishing in the room. That is why I like to link together things that I find are similar. Many times it is creating a theme and just letting it flow into other objects. Great design and personality through lamps and accessories make the vignette come alive.

Kathleen Newhouse is an interior designer and CEO of Park Place Interiors, a specialty interior design boutique with two locations in Geneva, IL, and Elmhurst, IL.




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